5 Leading Performance Marketing Platforms
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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3 Steps to Optimize Your 2026 World Cup Traffic Costs
The 2026 World Cup is coming, and with it, familiar problems for sports betting ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Repurpose Facebook Ads to Scale Your Performance Without Reinventing the Wheel
Performance marketers often feel trapped in a cycle of creative exhaustion, the sense that scaling ...
Mobile Marketing Trends 2026: What’s Working, and Why
Mobile is the primary channel through which customers experience your brand, often long before they ...
7 Must-Know Mobile UX Best Practices for 2026
The mobile-first mantra has evolved. Do you still need a responsive site? Yes, of course. ...
Holiday Shopping
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Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Top Products for Q5 Advertising: What’s Connecting With Consumers
You may be thinking that the end of the year means time to slow down ...
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Insights
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8 SaaS Marketing Trends for 2026: The Latest Tools to Spur Growth
The average business uses 305+ SaaS applications (software as a service, or subscription-based software). Small ...
2026 Content Marketing Statistics: Key Data to Shape Your Strategy
Content marketing forms the cornerstone of modern brand-building. As a B2B marketer, you create high-value, ...
Can AI Predict Ad Creative Performance?
Every performance marketer has felt the sting of the budget burn — when you spend ...
Optimization
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A Modern Advertiser’s Guide to Open Web Attribution
Today’s consumers take complex journeys across multiple channels, with limited exposure to any one particular ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
9 Best Performance Platforms for Ad Spend Optimization in 2026
Performance advertisers don’t lose money because they “picked the wrong channel.” They lose money because ...
Solutions
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How to Choose the Right Bidding Strategy for Your Campaign Goal
In the fast-paced world of digital advertising, the difference between a campaign that merely “spends” ...
How to Measure ROI on CTV Campaigns in Performance Marketing
Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...
How the Modern Performance Marketer Can Maximize Time Efficiently
Performance marketing has entered a new phase, one where time rather than tactics separates brands ...
Strategy
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Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
World Cup Ads
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3 Steps to Optimize Your 2026 World Cup Traffic Costs
The 2026 World Cup is coming, and with it, familiar problems for sports betting advertisers: ...
World Cup 2026 Performance Ads Strategies to Scale Sports Betting Campaigns on the Open Web
The 2026 World Cup represents a once-in-a-generation advertising spike, and the opportunities that come along ...
How Gambling Brands Can Capture Attention and Drive FTDs During the World Cup
If you watched the Super Bowl — or really, any major sporting event these last ...