5 Leading Performance Marketing Platforms
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Mail Domain Targeting vs. CRM Lookalike Audiences
Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Channels
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Mobile Marketing Trends 2026: What’s Working, and Why
Mobile is the primary channel through which customers experience your brand, often long before they ...
Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
Holiday Shopping
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Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Top Products for Q5 Advertising: What’s Connecting With Consumers
You may be thinking that the end of the year means time to slow down ...
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Insights
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Best Targeting Methods for Performance Campaigns in 2026
Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...
Travel Marketing Trends 2026: How to Make Your Spend Go Further
Travel behavior continues to shift as technology, costs, and expectations evolve. From immersive experiences to ...
Retail Marketing Trends 2026: Understanding What Works
Retailers face slower growth, higher costs, and tougher competition in 2026. Shoppers are more price ...
Optimization
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Content Tags: What Are They? Why Are They Important?
What if your website were like a massive, disorganized library? Can you imagine finding the ...
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
Solutions
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Manual vs. Automated Campaign Optimization: Which is Best?
More than ever, performance advertisers are turning to the open web, as rising costs and ...
Broad vs. Lookalike Targeting: When You Should Use Each
As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...
Predictive vs. Lookalike Targeting: Which Is Best?
For years, performance marketers have often relied on the same tried-and-tested playbook: upload a customer ...
Strategy
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Topic targeting vs. keyword targeting
As performance advertising grows and matures, many marketers are discovering the limits of relying on ...
Broad Targeting vs. Retargeting: How to Choose the Right Strategy for Your Campaign Goals
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
How to Use Contextual Targeting to Scale Consumer Electronics Campaigns
Consumer electronics advertising presents some specific challenges for advertisers: many social media ads mislead consumers, ...