5 Leading Performance Marketing Platforms
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
Marketing Hub
Both mail domain targeting and CRM lookalike audiences can be useful for performance marketers ...
Featured Articles
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Take a minute and ask yourself this question: When was the last time you intentionally ...
Channels
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Mobile is the primary channel through which customers experience your brand, often long before they ...
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
Holiday Shopping
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Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
You may be thinking that the end of the year means time to slow down ...
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Insights
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Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more ...
Travel behavior continues to shift as technology, costs, and expectations evolve. From immersive experiences to ...
Retailers face slower growth, higher costs, and tougher competition in 2026. Shoppers are more price ...
Optimization
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What if your website were like a massive, disorganized library? Can you imagine finding the ...
Are you paying for clicks and hoping they turn into something more? That question sits ...
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
Solutions
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More than ever, performance advertisers are turning to the open web, as rising costs and ...
As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly ...
For years, performance marketers have often relied on the same tried-and-tested playbook: upload a customer ...
Strategy
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As performance advertising grows and matures, many marketers are discovering the limits of relying on ...
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
Consumer electronics advertising presents some specific challenges for advertisers: many social media ads mislead consumers, ...