Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Strategy
90 Articles
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
NFL Fantasy Draft Finds Out: When Covering Football, Does Performance Matter?
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...