Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
Strategy
73 Articles
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Contact Forms: Definition, Types, How to Create and Automate
Contact forms may seem like small elements of a website, but they’re a highly valuable ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Touchpoints: Optimizing Each Lead Interaction
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...
Push Notifications: The Small But Mighty Messages That Matter
With the growing amount of apps, websites, and online services we use daily, staying informed ...
Conversion Funnel: Importance, Stages, Benefits
Learn how conversion funnels guide customers from awareness to loyalty, and how the latest AI-powered ...
Lead Nurturing: How It Works, Benefits, Measurements
Lead nurturing builds relationships with potential customers by sharing relevant content and guiding them through ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...