
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
Strategy
83 ArticlesAs an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads are the foundation of your business growth. If you want to expand your customer ...
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
If you were out fishing for striped bass, would it be best to use a ...
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
What if there were a way for your marketing team to identify its most qualified ...
When your marketing team is asked about who uses your products, given directives on a ...
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
You and your team might have some of the best ideas out there when it ...
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...