Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Performance Marketing
139 Articles
To Minimize Ad Waste, Automate Optimizations
The old saying, “Waste not, want not” wasn’t written about digital ads, but it’s still ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Alternatives to Meta Ads: Try These Instead of Advertising on Facebook and Instagram
Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...
Maximizing Q2 E-commerce Sales: Insights from Connexity’s 2024 Merchant Playbook
Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...
How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs
Every advertising campaign is different, but they all begin the same way: with an in-depth ...
LinkedIn Ads: All You Need To Know
LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...