5 Best Alternatives to Google Ads in 2025
Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...
Performance Marketing
152 Articles
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Financial Services Marketing: Definitions and Successful Strategies
Financial services marketing is the process of promoting products and services for financial services businesses, ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Performance Marketing: Definition, Benefits, Challenges, and Strategy
What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...
2024’s Most Captivating Stories: Top News, People, and Trends of the Year
This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...
How to Attract New Readers in 2025 (With Examples)
Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...