Performance Marketing Archives

Performance Advertising: Definition, Benefits, Challenges, and Strategy

What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...

By Barry Feldman 21 Minutes read Jan 23 2025

This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...

By Nicole Gergits 7 Minutes read Dec 26 2024

Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...

By Tim Ruder 7 Minutes read Dec 18 2024

Plan early and optimize strategies to boost holiday sales with Taboola's checklist.

By Katherine Pickles 3 Minutes read Oct 23 2024

Attracting and keeping new readers is becoming increasingly difficult, but it’s critical to your mission. ...

By Tim Ruder 4 Minutes read Sep 20 2024

The holiday shopping season can make or break a brand’s success for the entire year, ...

By Amanda Gillette 15 Minutes read Sep 11 2024

A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...

By Katherine Pickles 5 Minutes read Jul 17 2024

We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...

By Maayan Leshem 14 Minutes read Jun 12 2024

It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...

By Katherine Pickles 9 Minutes read Jun 05 2024

Digital leads can be a goldmine for generating new business. While it can be hard ...

By Deborah Kearns 8 Minutes read Jun 01 2024

Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...

By Katia Gelfman 8 Minutes read May 08 2024

Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...

By Editorial Team 3 Minutes read May 07 2024