Performance Marketing Archives

What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies

Now that we’re in the thick of holiday season planning, there’s still time to take ...

By Amanda Walgrove 9 Minutes read Oct 06 2022

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

By Stacey Upfalow 9 Minutes read Sep 30 2022

Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...

By David Campbell 7 Minutes read Aug 05 2022

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

By Stacey Upfalow 6 Minutes read Aug 03 2022

Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...

By Swita Charanasomboon 5 Minutes read Jul 20 2022

Now more than ever, audiences have a tough time trusting traditional ads. Almost half of ...

By Sharon Hurley Hall 9 Minutes read Jun 17 2022

In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...

By Megan Morreale 19 Minutes read May 06 2022

Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...

By Megan Morreale 16 Minutes read Apr 29 2022

Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...

By Or Ben Matityahu 5 Minutes read Apr 01 2022

If you want a successful online business, you have to get people to your website, ...

By Sharon Hurley Hall 7 Minutes read Nov 23 2021

Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...

By Stacey Upfalow 9 Minutes read Nov 19 2021

What does iOS 14.5 mean for marketers? You came to the right place to find ...

By Editorial Team 7 Minutes read Nov 10 2021