Conversion Rate Optimization (CRO): What Is It and How to Improve It
The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...
Performance Marketing
225 Articles
How To Scale Your Performance Marketing: 7 Strategies for Success
Move over, full-funnel marketing: As performance marketing shows its value in yielding fast, efficient, and ...
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
Best Display Ads of 2024: What Worked, and Why
Since the first modem crackled and screeched its way online decades ago, the digital landscape ...
First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
20 Marketing Tools for Small Businesses
Small business owners can’t do it all — and with the technology of modern marketing ...
Ad Verification Explained: How It Boosts Ad Efficiency
Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s ...
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How to Leverage AI in Performance Marketing
If you’re reading this article, your company is obviously far enough along on its e-commerce ...