Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
Performance Marketing
185 Articles
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...
Alternatives to Meta Ads: Try These Instead of Advertising on Facebook and Instagram
Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...
Maximizing Q2 E-commerce Sales: Insights from Connexity’s 2024 Merchant Playbook
Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...
How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs
Every advertising campaign is different, but they all begin the same way: with an in-depth ...
LinkedIn Ads: All You Need To Know
LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
Native Advertising: How It Works, Types, Benefits
Marketers need ads to expand awareness and grow revenue. And yet, consumers — myself included ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...