Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Performance Marketing
175 Articles
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Open Internet: Key Aspects and Importance for Advertisers
Most of the time when we’re talking about the “web,” we are referring to the ...
Referral Marketing vs. Affiliate Marketing: Which Is Best for Your Business
Referral marketing and affiliate marketing are both highly effective ways to help businesses drive sales ...
10 Best Referral Programs by Industry in 2025
Seemingly overnight, referral programs have become one of the top ways to level up. From ...
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...