Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Performance Marketing
212 Articles
Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Uncovering Peak Engagement Periods by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Best Marketing Campaign Management Software Options 2025
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Data-Backed Consumer Insights for Cyber Week 2025
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...