Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Performance Marketing
218 Articles
Seven Best Performance Marketing Channels
The most effective performance marketing campaigns focus on the action segments of the sales funnel. ...
Advertising Network
With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...
Ad Compliance: Major Challenges and How to Ensure You Meet Content Policies
The world of online advertising moves fast, often down to the millisecond. Making this even ...
AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
How to Optimize Click-Through Rate (CTR) With Realize
Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...
Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...