Healthcare Marketing: Strategies to Reach and Engage Patients
When consumers have questions, the internet is usually the first stop, and that especially holds ...
Performance Marketing
200 Articles
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...
Stop the Scroll: How to Design High-Performing Holiday Ads
Holiday ads compete for attention in a busy market during a relatively short period of ...
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Sports Marketing Trends 2025: How Teams Are Winning Fans in the Digital Era
Today’s sports fans, especially younger ones, expect more than just highlights and scores: They want ...
Data-Driven Marketing: How to Leverage Data for Smarter Campaigns
In today’s marketing landscape, data is no longer just a supporting player, it’s the star: ...
Customer Acquisition: Funnel, Channels, Strategy
Getting a good grasp on customer acquisition is important, whether you’re running an established business ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
What Makes a Great Taboola Advertiser? Here’s Who to Refer (and Why You’ll Benefit)
Modern performance marketers tend to be creative and resourceful, always looking for new ways to ...