The Human Edge: Why Expertise Trumps Self-Service in Complex Channels
In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...
Performance Marketing
224 Articles
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
The Smart Buyer’s Bidding Playbook: Max Conversion vs. Target CPA for Growth
When choosing the right automated bid strategy for native advertising at scale, the decision almost ...
Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Seven Best Performance Marketing Channels
The most effective performance marketing campaigns focus on the action segments of the sales funnel. ...
Advertising Network
With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...
Ad Compliance: Major Challenges and How to Ensure You Meet Content Policies
The world of online advertising moves fast, often down to the millisecond. Making this even ...
AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
How to Optimize Click-Through Rate (CTR) With Realize
Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...