Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
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Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Bottom of the Funnel Marketing: Content Types, Metrics, Best Channels
Today’s digital commerce landscape is filled with competition and distractions, making it harder for brands ...
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Call to action: CTA in Marketing Explained
When you hear the words “call to action” you might first picture troops going up ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...