Data-Driven Marketing: How to Leverage Data for Smarter Campaigns
In today’s marketing landscape, data is no longer just a supporting player, it’s the star: ...
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B2B Marketing Trends
Some of this year’s B2B marketing trends are just emerging, while others are familiar, but ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
What Makes a Great Taboola Advertiser? Here’s Who to Refer (and Why You’ll Benefit)
Modern performance marketers tend to be creative and resourceful, always looking for new ways to ...
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Three Reasons You Should Refer An Advertiser to Taboola
Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise ...
Moving Automotive Marketing Forward: What’s Working in Auto Ads
The automotive industry has gone digital, with 95% of car shoppers these days relying on ...
4 Benefits of Referral Programs: How They Connect Brands and New Users
In an era of constant messaging and ads from multiple brands, referral programs are all ...
Building High-Converting eCommerce Funnels with Native Content: Xevio Blog Series (Part 2)
In the first part of our e-commerce interview series, Xevio co-founder and CEO Nadim Kuttab ...
Small Business Marketing Trends To Be Aware of in 2025
Marketing as a small business in 2025 is a different beast than it was even ...