Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...
Solutions
397 Articles
Three Ways Motion Ads Drive Higher ROAS
Today’s performance marketers face a familiar but growing series of frustrations: The creative well is ...
The Human Edge: Why Expertise Trumps Self-Service in Complex Channels
In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...
Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
The Smart Buyer’s Bidding Playbook: Max Conversion vs. Target CPA for Growth
When choosing the right automated bid strategy for native advertising at scale, the decision almost ...
Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
Identify and Improve Low Conversion Creative Elements with Realize
Native advertising is often misunderstood — it’s not simply display, social, or search marketing, but ...
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...