5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
Solutions
387 Articles
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Abandoned Carts: Why They Happen and How to Prevent It
Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Single CTA vs. Multiple CTAs (Carousel): Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Seven Best Performance Marketing Channels
The most effective performance marketing campaigns focus on the action segments of the sales funnel. ...
Advertising Network
With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...
Ad Compliance: Major Challenges and How to Ensure You Meet Content Policies
The world of online advertising moves fast, often down to the millisecond. Making this even ...
AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
How to Optimize Click-Through Rate (CTR) With Realize
Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...
3 Affiliate Marketing Tips to Earn More Revenue
When it comes to making money through affiliate marketing, plenty of attention and optimization advice ...