Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Optimization
113 Articles
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...
How to Buy Website Traffic: Best Practices for Getting Quality Visitors
As a website owner, it can be difficult to get enough traffic to your site, ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
A/B Headline Tests Boost Homepage Article CTR by 44% for German Sports Publisher
While many users discover new content through search or social, the homepage is a regular ...
Real-time Audience Insights Challenge Editorial ‘Gut Feeling’ for Specialist Publisher
Audience analytics are essential to any modern digital publication. Journalists rely on data to do ...
Call To Action Examples: 8 Clever Strategies to Test
Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
Website Metrics: What to Track to Measure Effectiveness
Blogs have been around for decades, and they still generate big returns and brand visibility ...
User Engagement: Definition, Tactics, How To Measure
What Is User Engagement? User engagement is the umbrella term for any interaction users have ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...