Attribution Models: Definition, Types, How to Choose the Right One
The road to making a sale can involve many factors. It’s almost never as simple ...
Optimization
122 Articles
CCPA Compliance: A Guide for Marketing Pros
You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
5 Ways Marketers are Driving Results with ChatGPT
ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...
E-commerce CRO: 13 Conversion Rate Optimization Techniques for Online Stores
No matter how many strategies you use for driving e-commerce sales, it’s important not to ...
Prepare for the End of Third-Party Cookies: Advertisers Can’t Afford to Wait
You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...
Email Automation: Streamlining Campaigns for Better Engagement
Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...
What Does iOS 14.5 Mean for Marketers? A Deep Dive into Apple’s ATT and PCM
What does iOS 14.5 mean for marketers? You came to the right place to find ...