Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Conversion Funnel: Importance, Stages, Benefits
You may have heard marketers talk about something being “top of the funnel” (TOFU) ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Drip Campaigns: The Pre-Planned, Targeted, and Effective Way to Engage
Picture the mighty stalactites and stalagmites seen far below the planet’s surface, gracing so many ...
Cookieless: What It Means, How It Works
For marketers, cookies are more than a tasty snack. They’ve long been a way to ...
Content Management System (CMS): How It Works, Types, Best Practices
No matter what type of business you operate, having a well-organized website with clear, intuitive ...
News
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ChatGPT: Features, Benefits, and Marketing Applications
ChatGPT, an artificial intelligence tool, was the “shot heard around the world” when its GPT3.5 ...
Artificial intelligence (AI): The Digital Marketer’s Guide
Artificial intelligence (AI) refers to machine “thinking” that simulates human intelligence. To be precise, AI ...
AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
Optimization
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Lead Nurturing: How It Works, Benefits, Measurements
Leads are potential customers that could become customers or clients down the road. Lead nurturing ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...
Resources
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E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
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Conversion Funnel: Importance, Stages, Benefits
You may have heard marketers talk about something being “top of the funnel” (TOFU) or ...
The Direct-to-consumer (D2C) Business Model: What It Is, How It Works
Direct-to-consumer (D2C) is a business model where manufacturers and brands sell their wares directly to ...
B2C Marketing: Definition, Challenges, Trends
The B2C, or business-to-consumer, marketing model is highly popular, and depending on how your business ...
Strategy
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First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Cost per Sale (CPS): Definition, Calculation, Advantages
In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...