
5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
Marketing Hub
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables ...
Featured Articles
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Take a minute and ask yourself this question: When was the last time you intentionally ...
Channels
View AllI’m old enough to remember an internet without social media. Back then, there were message ...
YouTube is one of the most powerful digital advertising platforms available today. With billions of ...
Whether you realize it or not, you most likely see Google Ads every single day, ...
Holiday Shopping
View AllFourth of July in the U.S. is the summer’s biggest holiday, with holiday and vacation ...
Amazon’s Prime Day has become a four-day online event during the height of summer. Millions ...
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Insights
View AllThe insurance industry has always been competitive, challenging brokerages and agents to stand out. The ...
The affiliate marketing landscape is more competitive than ever in 2025, thanks to organic reach ...
The fashion and beauty world has always been fast-paced, but with tech and cultural changes ...
Optimization
View AllWhat finally made a customer convert? That’s the big question that attribution models and analytics ...
It probably happens to you every day: There you are, trying to read an article, ...
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Solutions
View AllAs marketers continue to look for alternatives to the diminishing returns of search and social, ...
User acquisition, or UA, is getting new users to view a website, download an app, ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Strategy
View AllIn digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...