Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Click-Through Rate: Importance, Benchmark, Platforms
Getting people to view your ad when they’re doom-scrolling is not enough to boost ...
Featured Articles
Channel Fatigue: How to Overcome It in Performance Marketing
What is Channel Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Channels
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Content Management System (CMS): How It Works, Types, Best Practices
No matter what type of business you operate, having a well-organized website with clear, intuitive ...
Display Ads: Definition, Benefits Beyond the Banners
The digital landscape right now is massive and overwhelming, to say the least. It’s a ...
Brand Safety: What It Is, How It Affects Performance
The saying “you are the company that you keep” is a longtime phrase for a ...
News
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AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
5 E-commerce Trends Which Will Impact Online Shopping in 2025
Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...
Optimization
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Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
Resources
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E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
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Click-Through Rate: Importance, Benchmark, Platforms
Getting people to view your ad when they’re doom-scrolling is not enough to boost a ...
3 Strategies for Successful Financial Services Ads
Financial services companies span a wide range of specialties, from banking and credit cards to ...
Best Ad Creatives for E-Comm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Strategy
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First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Cost per Sale (CPS): Definition, Calculation, Advantages
In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...