5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Healthcare Marketing: Strategies to Reach and Engage Patients
When consumers have questions, the internet is usually the first stop, and that especially ...
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Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Anchor Text: How to Improve It for Better SEO
Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...
Holiday Shopping
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5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
The Advertiser’s 2025 E-Commerce Holiday Calendar
Each year, e-commerce businesses have an opportunity to boost sales during key shopping dates. Whether ...
Beyond the Banner: 7 Creative Ad Strategies for Q4 Success
Q4 can easily become a frenzy for marketers and advertisers trying to tap into holiday ...
Insights
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Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Back-to-School Ad Headlines: Realize Data-Driven Insights for 2025
Heading into the 2025 back-to-school season, advertisers need to know what’s driving shopper engagement if ...
8 SaaS Marketing Trends for 2025: The Latest Tools to Spur Growth
The average business uses more than 100 distinct types of SaaS (software as a service, ...
Optimization
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Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Realize Trends: Write Headlines That Attract and Engage Readers
In today’s competitive search marketplace, headlines are everything. They don’t just get attention — they ...
Solutions
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Healthcare Marketing: Strategies to Reach and Engage Patients
When consumers have questions, the internet is usually the first stop, and that especially holds ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...
Strategy
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Ideal Customer Profile: Know Exactly Who You’re Marketing To
Say you owned a company that exclusively made jackets for men with a 42-inch chest ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...