Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...

Ideally, the sales funnel for e-commerce companies would be straightforward: A shopper finds your product, ...

To unpack what truly drives return on investment with performance advertising on the open web, ...

As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...

Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...

The most effective performance marketing campaigns focus on the action segments of the sales funnel. ...

With thousands of publishers and millions of potential consumers, it can feel overwhelming when trying ...

The world of online advertising moves fast, often down to the millisecond. Making this even ...

Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...

Click-through rate (CTR) is one of the most intensely measured metrics in performance marketing. For ...

In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...

We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...

As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...

Hitting the sweet spot; being in the zone; being right on target — call it ...

Should you double down on Facebook and Google, or explore the open web? It’s the ...

Numbers that tell a story have always been the focal point for performance marketers. Return ...

For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...

If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...

In recent years, internet privacy laws have made it harder for marketers to harvest user ...

From the time they wake to the second they shut off their devices and go ...

Affiliate agencies and media buyers know that lead generation is both rewarding and a relentless ...

A/B testing is one of the essential tools for understanding your audience and continually getting ...

Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...

Cyber Monday is one of the biggest shopping days of the year, which makes it ...

As an advertising copywriter who’s been in the trenches for more than a few holiday ...

For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...

In the third and final part of our series on lead generation with Xevio co-founder ...

When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...

Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...

Do you remember a certain TV commercial from your childhood that just stuck in your ...

Cyber Monday is one of the busiest shopping days of the year, which makes it ...

Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...

If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...

Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...

The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...

So your ads are hitting a Quality Score of 10? Great! That means better placement ...

You might not think of your time browsing a website or scrolling a social media ...

Busy marketers can get a lot of benefit from using AI to help create ads, ...

Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...

Getting a good grasp on customer acquisition is important, whether you’re running an established business ...

While some leads turn out to be your ideal customer, not every lead is right ...

When you type a question into Google and get a brief answer at the top, ...

As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...

Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...

Engaging users is essential for digital marketing, and a pageview is a fundamental measure of ...

As an advertising copywriter for over 20 years, and an internet user for even longer, ...

LinkedIn Company Pages are your brand’s home on the world’s largest professional network. They’re public ...

When two China-based apps launched last decade, no one expected their merger would create a ...

Since its launch in 2003, LinkedIn has become the go-to networking platform for people and ...

X (formerly Twitter) is a social media and instant messaging platform with an estimated 237 ...