Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
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Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Best Marketing Campaign Management Software Options 2025
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Marketing Campaigns: Reaching Your Audience Where They Are, Again and Again
Do you remember a certain TV commercial from your childhood that just stuck in your ...
6 High-Impact Cyber Monday Ads to Learn From
Cyber Monday is one of the busiest shopping days of the year, which makes it ...
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
How to Prep for Cyber 5: 6 Strategies to Win the Season
The Cyber 5 period, which includes the five days from Thanksgiving Day through Cyber Monday, ...
One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...
Anchor Text: How to Improve It for Better SEO
Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...
Customer Acquisition: Funnel, Channels, Strategy
Getting a good grasp on customer acquisition is important, whether you’re running an established business ...
Qualified Leads: Definition, Frameworks, Optimization Process
While some leads turn out to be your ideal customer, not every lead is right ...
Featured Snippets: Boost SEO and Win Position Zero
When you type a question into Google and get a brief answer at the top, ...
Third-Party Data: How It Works, Why It Matters
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
4 Ways Realize Will Reduce Ad Waste and Maximize ROAS
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...