5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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3 Affiliate Marketing Tips to Earn More Revenue
When it comes to making money through affiliate marketing, plenty of attention and optimization ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Anchor Text: How to Improve It for Better SEO
Marketing content doesn’t magically market itself. Instead, specific strategies such as optimizing anchor text on ...
Holiday Shopping
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How to Optimize Cyber Monday Ad Performance With Realize
Cyber Monday is one of the biggest shopping days of the year, which makes it ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Insights
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Uncovering Peak Engagement Periods by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Back-to-School Ad Headlines: Realize Data-Driven Insights for 2025
Heading into the 2025 back-to-school season, advertisers need to know what’s driving shopper engagement if ...
Optimization
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Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Solutions
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Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Strategy
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Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...