First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
Strategy
50 Articles
Cost per Sale (CPS): Definition, Calculation, Advantages
In the competitive world of digital marketing, understanding how to measure and optimize your advertising ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Bottom of the Funnel: What It Is, How It Works
Today’s digital commerce landscape is filled with competition and distractions, making it harder for brands ...
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...
Marketing Campaign Management: All You Need To Know
Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...
Return on Ad Spend (ROAS): Know How Your Ads Are Performing
In the simplest of terms, if you spent $100 on an online ad, and later ...
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...