
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Strategy
73 ArticlesWhat finally made a customer convert? That’s the big question that attribution models and analytics ...
It probably happens to you every day: There you are, trying to read an article, ...
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Effectively attracting customers to your business is essential in driving sales, but customer retention is ...
Leads are the foundation of your business growth. If you want to expand your customer ...
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
If you were out fishing for striped bass, would it be best to use a ...
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
What if there were a way for your marketing team to identify its most qualified ...
When your marketing team is asked about who uses your products, given directives on a ...