Contextual Targeting vs Behavioral Targeting
The world of performance marketing is constantly shifting, and reaching the right person at the ...
Strategy
93 Articles
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...
Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...