
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Strategy
82 ArticlesIf you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Say you owned a company that exclusively made jackets for men with a 42-inch chest ...
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
The holiday season is a major investment for advertisers, and for many businesses, it can ...
To convert a potential customer into a lifelong one, it’s essential to understand every step ...
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
What finally made a customer convert? That’s the big question that attribution models and analytics ...
It probably happens to you every day: There you are, trying to read an article, ...
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
As an advertising copywriter, I know firsthand how understanding data helps create strong ad campaigns. ...