Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Performance Marketing
227 Articles
Engagement Rate: Importance, Calculation, Benchmarks
You might think an ad being served to thousands of people on social media or ...
Click-Through Rate: Importance, Benchmark, Platforms
Getting people to view your ad when they’re doom-scrolling is not enough to boost a ...
Brand Safety: What It Is, How It Affects Performance
The saying “you are the company that you keep” is a longtime phrase for a ...
3 Strategies for Successful Financial Services Ads
Financial services companies span a wide range of specialties, from banking and credit cards to ...
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Best Car Advertisement of All Time: See Why
Since cars became a ubiquitous part of daily life, advertising them has been a big-money ...
Marketing Channel: Types, How to Select The Right One
As you develop a marketing strategy and create marketing campaigns, you’ll need to carefully choose ...
AdTech: Types, Benefits, Challenges
As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...
Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...
First-Party Data: Benefits, Challenges and Best Uses
In the past few years, first-party data has become popular with companies across industries, largely ...