Engagement Rate: Importance, Calculation, Benchmarks
You might think an ad being served to thousands of people on social media or ...
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330 Articles
Click-Through Rate: Importance, Benchmark, Platforms
Getting people to view your ad when they’re doom-scrolling is not enough to boost a ...
Content Management System (CMS): How It Works, Types, Best Practices
No matter what type of business you operate, having a well-organized website with clear, intuitive ...
Brand Safety: What It Is, How It Affects Performance
The saying “you are the company that you keep” is a longtime phrase for a ...
3 Strategies for Successful Financial Services Ads
Financial services companies span a wide range of specialties, from banking and credit cards to ...
Best Ad Creative Strategies for eComm Campaigns (With Examples)
The sheer volume of e-commerce ads that the average person sees day-to-day is often estimated ...
Best Car Advertisement of All Time: See Why
Since cars became a ubiquitous part of daily life, advertising them has been a big-money ...
Marketing Channel: Types, How to Select The Right One
As you develop a marketing strategy and create marketing campaigns, you’ll need to carefully choose ...
Blog: Definition, Formats, Benefits for Marketers
Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...
AdTech: Types, Benefits, Challenges
As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...
Conversion Tracking: What Is It? Why Do You Need It?
Once you’ve filled the top of your marketing funnel with prospects and encouraged them toward ...
First-Touch Attribution: What It Is, How It Works
Attribution, a type of marketing measurement model, is tremendously important for digital marketers, particularly in ...