Solutions Archives

Ad Tracking: What It Is, How It Works, Challenges and Solutions

Our partners at Voluum are on the forefront of the changes to the ad tracking ...

By Michal Schindler 9 Minutes read Jan 26 2023

If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...

By Amanda Walgrove 6 Minutes read Jan 20 2023

Publishers today have to monetize their content to survive. Even if you already offer subscriptions ...

By David Belford 3 Minutes read Dec 29 2022

No matter how many strategies you use for driving e-commerce sales, it’s important not to ...

By Editorial Team 10 Minutes read Nov 22 2022

Baseball is notoriously difficult to prognosticate. Despite the copious statistics on every pitcher, position player and ...

By Carrie Kirby 4 Minutes read Oct 19 2022

Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...

By Adam Singolda 4 Minutes read Oct 13 2022

Coming out of the pandemic and into new generational challenges, like high inflation, how can ...

By Nicole Gergits 5 Minutes read Oct 07 2022

Now that we’re in the thick of holiday season planning, there’s still time to take ...

By Amanda Walgrove 9 Minutes read Oct 06 2022

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

By Stacey Upfalow 9 Minutes read Sep 30 2022

Online attention spans are notoriously short, so getting your message seen and heard through the ...

By Deborah Kearns 7 Minutes read Aug 10 2022

Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...

By David Campbell 7 Minutes read Aug 05 2022

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

By Stacey Upfalow 6 Minutes read Aug 03 2022