Ad Fraud: How to Spot Suspicious Stats
As a copywriter for over 20 years, I’ve seen a lot of things. Trends come ...
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Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
Investing in Ads on Walled Gardens vs. the Open Web: Insights From Xevio
Should you double down on Facebook and Google, or explore the open web? It’s the ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
The Best A/B Testing Tools to Use With Realize
A/B testing is one of the essential tools for understanding your audience and continually getting ...
Uncovering Seasonal Ad Engagement by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
6 Best Black Friday Promotion Ideas for 2025
As an advertising copywriter who’s been in the trenches for more than a few holiday ...
From Frustration to Success: Recover Abandoned Carts with Realize Retargeting Solutions
For online retailers and e-commerce businesses, few challenges are as persistent and costly as an ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Best Marketing Campaign Management Software Options 2025
Are you still managing your marketing campaigns the old way, with hands-on A/B testing, siloed ...
Data-Backed Consumer Insights for Cyber Week 2025
For retailers, each year typically ends with one final blowout, with the period between Thanksgiving ...