Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Solutions
358 Articles
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
How to Develop a Content Marketing Strategy That Works
Executed properly, a content marketing campaign can open a lot of doors for your overall ...
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
The Best Financial Affiliate Programs for Marketers
If you’re looking to make money through financial services without becoming a banker or accredited ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
2025 Content Marketing Statistics: Key Data to Shape Your Strategy
As a B2B marketer, you probably already understand the basics of content marketing. You know ...
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
High-Ticket Affiliate Marketing: 15 Best Programs for 2025
Affiliate marketing programs are a great way for marketers and influencers to earn an income ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...