Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
Creative
27 Articles
5 Winning Elements of High-CTR AI Ads: What’s Working
The past few years have been a living experiment on broadly adopting a new technology ...
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...
Three Ways Motion Ads Drive Higher ROAS
Today’s performance marketers face a familiar but growing series of frustrations: The creative well is ...
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Identify and Improve Low Conversion Creative Elements with Realize
Native advertising is often misunderstood — it’s not simply display, social, or search marketing, but ...
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...