AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Creative
37 Articles
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...
Three Ways Motion Ads Drive Higher ROAS
Today’s performance marketers face a familiar but growing series of frustrations: The creative well is ...
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Identify and Improve Low Conversion Creative Elements with Realize
Native advertising is often misunderstood — it’s not simply display, social, or search marketing, but ...
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
5 Must-Use Creative Ad Formats for Total Performance
As typical social and search channels become overloaded and user fatigue grows, performance marketers have ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Carousel ads vs single-image ads: Which Drives Better Conversion Rate and Urgency?
As an advertising copywriter, so much of my creative energy goes into headlines, pre-headers, subject ...
5 Black Friday Marketing Strategies for Performance Ads Success 2025
Black Friday 2025 is on the horizon, and if you’re in the advertising game, you ...
Beyond the Banner: 7 Creative Ad Strategies for Q4 Success
Q4 can easily become a frenzy for marketers and advertisers trying to tap into holiday ...