How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
AI Marketing
39 Articles
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
Predictive Targeting vs. Contextual Targeting: Which Is Better?
As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...
The Importance of Trust and Human Connection for AI-Driven Performance Campaigns
In performance advertising, generative AI has moved from an experimental tool to a core capability. ...
Contextual Targeting vs. Behavioral Targeting: Which to Choose for Your Campaigns?
The world of performance marketing is constantly shifting, and reaching the right person at the ...
Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
5 Winning Elements of High-CTR AI Ads: What’s Working
The past few years have been a living experiment on broadly adopting a new technology ...
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...