Tracking Parameters: How to Use Them Effectively in Digital Marketing
In digital marketing, launching a campaign doesn’t mean much if you’re not measuring performance. Businesses ...
Reporting & Analytics
43 Articles
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Server-to-Server (S2S) Tracking: The Future of Conversion Management
For years, marketers have relied on browser-based pixels to track conversions. Pixels are easy to ...
Single Touch Attribution: One Click to Rule Them All
If you’ve ever asked the question, “Which campaign actually drove this conversion?” you’ve thought about ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Unlock Holiday Sales: Data-Driven Creative Tips You Can Use Today
During the busy holiday season, every day and every detail counts. Marketers have to craft ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Data-Driven Marketing: How to Leverage Data for Smarter Campaigns
In today’s marketing landscape, data is no longer just a supporting player, it’s the star: ...
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...