Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Reporting & Analytics
31 Articles
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Mobile Attribution: Tracking Your Audience As They Interact with Apps
You know what they say about not seeing the forest for the trees? Well, imagine ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Real-Time Marketing Analytics: Why They Matter
As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...