Cost Per Acquisition: What It Is, How It Works, Benefits
Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...
Optimization
115 Articles
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
4 Mobile UX Best Practices Marketers Should Apply in 2025
Mobile UX design focuses on user experience for handheld devices like tablets and smartphones, as ...
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Bounce Rate: Why It Matters For Your Website Performance
Picture a person walking into a store, taking a five-second look around, then turning on ...
The 15 Best Content Marketing Tools in 2025
Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...
Content Monetization: How to Generate Revenue with Exclusive Digital Products
Digital content offers consumers solutions for everything from burning fat faster to making money online. ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How To Start a Newsletter To Earn Subscribers
Your email list is your most valuable marketing tool. As someone running a writing business, ...