Conversion Rate Optimization (CRO): What Is It and How to Improve It
The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...
Optimization
108 Articles
Marketing Automation: What It Is, How It Works, Best Practices
What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...
How to Leverage AI for Marketing Automation
If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...
Real-Time Marketing Analytics: Why They Matter
As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...
6 Essential E-commerce Marketing Metrics to Track in 2025
E-commerce is hotter than ever, with the industry seeing more than $308 billion in sales ...
Cost Per Acquisition: What It Is, How It Works, Benefits
Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
4 Mobile UX Best Practices Marketers Should Apply in 2025
Mobile UX design focuses on user experience for handheld devices like tablets and smartphones, as ...
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...