8 Performance Marketing Metrics Every Advertiser Should Track
For marketers looking to maximize their budget and drive tangible results, tracking the success of ...
Optimization
108 Articles
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Marketing Funnel: From Awareness to Purchase and Beyond
The marketing funnel, a product of an analog era, still holds a place for digital ...
Call to action: CTA in Marketing Explained
When you hear the words “call to action” you might first picture troops going up ...
Banner Blindness: What It Is, And How To Fix It
Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work ...
Above The Fold (ATF): A Quick Guide
A lot has changed since the days of print newspapers delivered by horse-drawn carriages, but ...
Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Landing Pages: How They Work, Benefits, Best Practices
Landing pages are a key part of marketing strategy for most businesses. That’s because they ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...