Referral programs are a type of word-of-mouth marketing tactic that help cut through the noise of today’s digital markets. B2B referral programs in particular can help a company generate new business, bringing in highly qualified leads at a low cost.
Taboola’s referral program does double duty for efficiency: It’s easy for anyone to cut through the sales process and refer a fellow advertiser, and advertisers can then use Taboola’s Realize platform for smarter performance marketing. Anyone can refer an advertiser to Taboola, even if they’re not a customer or a digital marketer. It’s an accessible, inclusive program, aimed to help any business growing their acquisition efforts.
Whether it’s a friend starting a side hustle or a company you’ve worked with expanding their product line, you likely know some candidates for the program. Here’s what else to know about referring advertisers to Taboola.
3 Reasons You Should Refer An Advertiser to Taboola
1. It Actually Cuts Through the Noise
User fatigue, creative fatigue, and the high cost of advertising have all converged in the past few years, leaving many businesses struggling to find and convert prospects. Realize employs several strategies to help its advertisers succeed: It provides advanced targeting options to users, for example, like demographics, interests, contextual relevance, and user behavior, so ads reach the right audience and avoid wasting time. Realize also looks for intent-driven audiences, finding the high-intent users to nurture and eventually convert. It saves wasted time marketing to the wrong audiences. Its embedded artificial intelligence (AI) and machine learning (ML) capabilities optimize campaign performance over time, too, including the creative elements of ads, which have to be engaging and carefully crafted to cut through ad fatigue.
2. It’s Useful for a Variety of Industries
Taboola’s platform helps brands across industries, with some companies in particular seeing a lot of success — e-commerce and direct-to-consumer (D2C), health and wellness, finance and fintech, home improvement and gardening, travel and tourism, and more. Businesses in lead generation, affiliation, marketing, and tracking and measurement also use Taboola for true performance marketing, as do media experts.
No matter the industry, marketers are struggling to break through the noise. When thinking about who to refer, consider who could benefit from a performance marketing tool, and you can probably think of advertisers from a variety of businesses, whether they’re clients, colleagues, or any other industry contact. Small and medium-sized businesses especially are looking for cost-effective ways to find the right users. Consider founders, marketers launching new products or opening new markets, or diversifying their acquisition channels.
3. It’s Easy and Rewarding (for You and Your Referral)
Taboola’s referral system is designed to be straightforward and inclusive for lots of referrers, with a reward structure that makes it worth taking the time to participate. Setting up Taboola is easy — a new user just needs to place the pixel or Taboola’s server-to-server (S2S) on its landing pages. For you, the referrer, the reward for referring that user (after they’ve spent $5,000 within 45 days) is $1,000. The lead referral form is straightforward and quick to fill out, so send along as many potential advertisers as you like. From there, it’s just waiting for lead qualification and providing some basic details so we can send your bonus.
Refer and earn $1,000 with Taboola's advertisers referral program
Key Takeaways
If you’re working in advertising or marketing, you know how much chatter and competition exists today. Referring prospects into Taboola’s Realize platform helps connect advertisers and performance marketers with tools that can help them succeed under budget. Those referring get a cash reward, and those using Taboola can cut through the noise and target users the right way.
Frequently Asked Questions (FAQs)
How does Realize work?
Performance-marketing platform Realize uses AI and proprietary data to optimize ad campaigns and target high-intent users. Realize can analyze content to identify promising audiences and match ads across channels with the right users. Advertisers and marketers using Realize can also take advantage of optimized creative across display ads, motion ads, video ads, and other formats to mitigate the diminishing returns of an expensive, crowded social and search market. Users can also track performance metrics, customize reports, and optimize campaigns within the platform.
What are the requirements for a qualified advertiser referral?
Taboola’s referral program requires that a referred advertiser is first qualified as a lead, then that the advertiser signs up and spends $5,000 on the platform within 45 days. The person referring the new customer provides basic information to get their payment via bank transfer.
What is a performance advertising platform?
A performance advertising platform is a digital marketing tool that enables advertisers to pay only when a specific action is taken by a user, such as a click, lead, or sale. These platforms focus on delivering measurable results and maximizing return on investment (ROI) by tracking campaign performance and optimizing ad spend based on reliable data.