Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
Target Audience
32 Articles
Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
Buyer Persona: Importance and Types
When your marketing team is asked about who uses your products, given directives on a ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Push Notifications: The Small But Mighty Messages That Matter
With the growing amount of apps, websites, and online services we use daily, staying informed ...
Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...
Marketing Campaign Management: All You Need To Know
Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...