Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Target Audience
40 Articles
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Ideal Customer Profile: Know Exactly Who You’re Marketing To
Say you owned a company that exclusively made jackets for men with a 42-inch chest ...
Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...