Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
Target Audience
41 Articles
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Contextual Targeting: Effective Marketing in a Cookieless World
In recent years, internet privacy laws have made it harder for marketers to harvest user ...
Optimizing the Lead Funnel for Conversion at Scale: Insights from Xevio
In the third and final part of our series on lead generation with Xevio co-founder ...
Content Strategies for High-Quality Lead Generation: Insights from Xevio
Welcome back to our series of lead gen conversations with Xevio co-founder and CEO, Nadim ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...
Ideal Customer Profile: Know Exactly Who You’re Marketing To
Say you owned a company that exclusively made jackets for men with a 42-inch chest ...
Personally Identifiable Information (PII): Leveraging Personalization with Care
In digital advertising, personally identifiable information, or PII, plays a complex role: It enables personalization ...
Target Audience: The First Step in Defining Your ICP
You want to strategically and carefully spend your marketing budget, and doing so starts with ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...