Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Strategy
89 Articles
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
14 Essential Back-to-School Marketing Strategies to Sell Your Products
Back-to-school shopping is the second most important retail period, just behind the winter holidays. With ...
Your 101 Guide to Begin Making Money with Affiliate Marketing
Affiliate marketing can be a lucrative gig. Industry experts suggest that the affiliate marketing landscape ...
Valentine’s Day 2025 Marketing Strategies: Tips You’ll Love
Every February 14th, Valentine’s Day rears its heart-eyed little head. Although originating as a Christian ...
Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Content Marketing Funnel: A Complete Guide to Unlock Growth from Content
While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...
Content Monetization: How to Generate Revenue with Exclusive Digital Products
Digital content offers consumers solutions for everything from burning fat faster to making money online. ...
Financial Services Marketing: Characteristics, Challenges, Strategies
In the dynamic and often complex world of financial services, the strategic use of data ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...