Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Strategy
91 Articles
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Buyer Persona: Importance and Types
When your marketing team is asked about who uses your products, given directives on a ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...
Contact Forms: Definition, Types, How to Create and Automate
Contact forms may seem like small elements of a website, but they’re a highly valuable ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Full-Funnel Marketing: From Fantasy to Real World Results
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting: How To Hook Your Audience
Retargeting is the delivery of ads, emails, or other media to remind a user of ...