Target CPA: Do’s & Don’ts for Your Performance Campaigns
Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...
Budgeting & ROI
27 Articles
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
12 Best Performance Marketing Attribution Softwares to Use With Realize
More and more, performance advertisers are using Realize to improve their campaign efficiency, tracking accuracy, ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...
Beyond ROAS: The Case for Lifetime Value (LTV) by Xevio
Numbers that tell a story have always been the focal point for performance marketers. Return ...
How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
Unwrap a High ROI: Holiday Creative Strategies That Drive Results
The holiday season is a major investment for advertisers, and for many businesses, it can ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
KPI’s (Key Performance Indicators): Types, Tracking, Measurement
You and your team might have some of the best ideas out there when it ...
Closed-Loop Marketing: What It Is, How It Works, How to Implement
Small to medium-sized businesses (SMBs) in particular often face an uphill marketing battle — tight ...