Future of Advertising: Taboola, DoubleVerify & Magnite CEOs at Adweek
There’s been a lot of moving and shaking beneath the feet of the advertising industry ...
Performance Marketing
139 Articles
Conversion Storytelling: How to Use it Your Buyer Journey
Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...
Halloween Trends to Follow for Scary Good Campaigns
Halloween looks like it will overflow with treats for retailers ready to take advantage of ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
Content Recommendation: What is it and how does it work?
“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...
“By Fans for Fans”: The ClutchPoints Audience Strategy that Led to 1 Billion Views
Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...
Types of Attribution Models and How to Choose the Right One for You
Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...
The Key to Post-Cookie Programmatic Success? Building Direct Publisher Relationships
The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...
How to Increase Website Speed: Tips to Improve User Experience and SEO
Page speed is now a crucial website feature, because our attention spans are dwindling and ...
COVID-19 Event Marketing KPIs
To kick this off by stating the obvious: we are living in an event-free world. ...
Conversion Copywriting: 6 tips to Write Copy That Converts
In the world of performance marketing, every piece of content is an opportunity to drive ...
What Is Audience Segmentation, and How Does It Work?
The way you reach your audience can be as important as the why behind your ...