Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Performance Marketing
219 Articles
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Best Lead Generation Tools for Performance Advertisers 2025
Lead generation is one of the pillars of a marketing program, and the technology to ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Conversion Rate Optimization (CRO): What Is It and How to Improve It
The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...
How To Scale Your Performance Marketing: 7 Strategies for Success
Move over, full-funnel marketing: As performance marketing shows its value in yielding fast, efficient, and ...
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
Best Display Ads of 2024: What Worked, and Why
Since the first modem crackled and screeched its way online decades ago, the digital landscape ...
First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...