Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Performance Marketing
182 Articles
Performance Advertising: Definition, Benefits, Challenges, and Strategy
What is Performance Marketing? Performance marketing is a comprehensive term for online marketing and advertising ...
2024’s Most Captivating Stories: Top News, People, and Trends of the Year
This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...
How to Attract New Readers in 2025 (With Examples)
Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...
Boost Your Holiday Sales with Taboola’s Holiday Ad Campaign Checklist
Plan early and optimize strategies to boost holiday sales with Taboola's checklist.
How News Sites and Publishers Can Grow Their Audience in 3 Steps
Attracting and keeping new readers is becoming increasingly difficult, but it’s critical to your mission. ...
Holiday Marketing Tips: Boost Sales with These 6 Festive Campaign Strategies
The holiday shopping season can make or break a brand’s success for the entire year, ...
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
4 Ways Taboola Effectively Optimizes Ad Spend
Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
How to Prepare for a Cookieless Future: 7 Practices for Marketers
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
How to Generate Leads on LinkedIn
Digital leads can be a goldmine for generating new business. While it can be hard ...