Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
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Ad Inventory: How to Make the Most of It?
The term “advertising inventory” can be a little confusing, as it refers to a concept ...
Open Internet: Key Aspects and Importance for Advertisers
Most of the time when we’re talking about the “web,” we are referring to the ...
Referral Marketing vs. Affiliate Marketing: Which Is Best for Your Business
Referral marketing and affiliate marketing are both highly effective ways to help businesses drive sales ...
10 Worthwhile Referral Programs by Industry: SMBs, Marketers, Content Creators Opportunities
As businesses continue looking to referral programs to connect with new customers and grow revenue, ...
Targeting: What It Is, How It Works
If you were out fishing for striped bass, would it be best to use a ...
UTM Codes: Urchin Tracking Modules Explained
The term Urchin Tracking Module may not be part of everyone’s daily vocabulary — certainly, ...
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...
Omnichannel Marketing: A Beginner’s Guide for Performance Advertisers
As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...
App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...
6 Best App Install Ads Platforms
In today’s hyper-connected world, having a fantastic mobile app is just the first step. The ...