Interview with Christian Broughton: Data-Driven Insights at The Independent
Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...
Solutions
330 Articles
Salute-worthy Memorial Day Marketing Insights and Strategies
Memorial Day means different things to different people. Some observe the holiday with a serious ...
What is Programmatic Direct Advertising?
Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...
What is RTB? Real-Time Bidding Explained for Advertisers
At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...
Why Social Media’s Echo Chambers Won’t Happen on AI-Powered News Sites
Social media has a powerful pull on people: we stay in touch and feel connected ...
Guaranteed, PMP and Direct: Types of Programmatic Advertising Deals Explained
Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...
Native Advertising Statistics and Benchmarks 2022: From MediaRadar
While the marketing landscape has seen its ups and downs in the past few years, ...
Native Advertising Trends in 2022
In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...
Contextual Advertising: In the Future of Digital Advertising, Context Is King
Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...
Supply Side Platforms (SSPs): What Are They, How Do They Work, Types
What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...
How RP ONLINE is Growing Digital Subscriptions in Real-time
German news site RP ONLINE launched their paid content model at the start of the pandemic and ...
What Is Programmatic Advertising?
Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...