Predictive Targeting vs. Contextual Targeting: Which Is Better?
As privacy regulations become stricter and user-level tracking becomes more limited, advertisers are rethinking how ...
AI Marketing
25 Articles
The Importance of Trust and Human Connection for AI-Driven Performance Campaigns
In performance advertising, generative AI has moved from an experimental tool to a core capability. ...
Contextual Targeting vs Behavioral Targeting
The world of performance marketing is constantly shifting, and reaching the right person at the ...
Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
5 Winning Elements of High-CTR AI Ads: What’s Working
The past few years have been a living experiment on broadly adopting a new technology ...
Ad Personalization: Relevancy Without Overreach
With personalized ads outperforming the more traditional kind, ad personalization has become the standard for ...
AI vs Human Generated Performance Creatives: Synergy, Not Rivalry
Now that the novelty of generative AI is wearing off, advertisers have gotten more serious ...
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
AI as an Accelerator: Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
Bid Optimization: Hitting the Sweet Spot In Online Advertising
Hitting the sweet spot; being in the zone; being right on target — call it ...
AI-Powered Lead Generation on the Open Web: Insights from Xevio
If you read our series of e-commerce interviews with Xevio co-founder and CEO, Nadim Kuttab, ...
AI-Powered Holiday Ads: Tips for Writing Effective Prompts
Busy marketers can get a lot of benefit from using AI to help create ads, ...