Content Marketing ROI: Measuring the Value of Your Content Efforts
Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...
Optimization
82 Articles
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Bounce Rate: Why It Matters For Your Website Performance
Picture a person walking into a store, taking a five-second look around, then turning on ...
The 15 Best Content Marketing Tools in 2025
Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...
Content Monetization: How to Generate Revenue with Exclusive Digital Products
Digital content offers consumers solutions for everything from burning fat faster to making money online. ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How To Start a Newsletter To Earn Subscribers
Your email list is your most valuable marketing tool. As someone running a writing business, ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...
Small Business Lead Generation: 11 Effective Strategies
Getting your small business in front of potential customers is an important part of generating ...
Lead Generation: Definition, Types, How to Qualify
Growing your business depends on successful lead generation — that is, identifying what your potential ...
Data Visualization: Turning Data Into Marketing Insights
Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...
Best Practices for Landing Page Optimization (Tactics and Benchmarks)
When running ads, you likely hope to generate leads. That means you need to create ...