How to Create A Black Friday Landing Page That Converts with Realize
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
Optimization
129 Articles
Building Better Financial Services Ads Creative
Financial services companies, from home-loan providers to digital banks, have to stand out in a ...
How Travel and Tourism Marketers Are Sailing Toward New Performance Goals
Travel and tourism marketing includes a wide range of audiences, many types of travel and ...
Last-Touch Attribution: What Is It, How Is It Best Used?
What finally made a customer convert? That’s the big question that attribution models and analytics ...
Cookies: Types, Use, How They Affect Privacy
It probably happens to you every day: There you are, trying to read an article, ...
Ad Formats: How to Choose the Right One?
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
Pixels: Tracking Your Audience Across the Web (and Email)
There are all sorts of ways we are tracked online, from cookies to web beacons ...
User Experience: UX and Its Impact Explained
If you’ve ever tried to wade through a website that was overwhelmed with dense text, ...
Leads: A Comprehensive Guide for Digital Advertisers
Leads are the foundation of your business growth. If you want to expand your customer ...
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Viewable Cost Per Mille: vCPM Explained
In online marketing, the acronym CPM stands for “cost per mille,” which translates to cost ...
Lead Scoring: What It Is, Why It’s Important
What if there were a way for your marketing team to identify its most qualified ...