
Beyond Last-Click — Measuring Engagement on the Open Web: Xevio eComm Insights (Part 3)
As the marketing funnel continues to get more complex, last click attribution is becoming a ...
Conversion Rate Optimization
51 ArticlesAs the marketing funnel continues to get more complex, last click attribution is becoming a ...
Love it or dread it, Black Friday has changed the game for marketers and shoppers ...
What finally made a customer convert? That’s the big question that attribution models and analytics ...
It probably happens to you every day: There you are, trying to read an article, ...
Choosing the correct ad formats — i.e., the way in which your ad is presented ...
There are all sorts of ways we are tracked online, from cookies to web beacons ...
Leads are the foundation of your business growth. If you want to expand your customer ...
In today’s highly competitive market, success isn’t only about driving more traffic to your website. ...
No matter how vital performance metrics like click-through rate are, companies cannot survive on traffic ...
Full-funnel marketing refers to the practice of targeting customers at every stage of their buying ...
Retargeting is the delivery of ads, emails, or other media to remind a user of ...
Every touchpoint with your potential customers matters, as each makes up part of their journey. ...