Ad Copy: Writing Effective Messages That Sell
Businesses are in a constant race to compete for consumers’ short attention spans today. One ...
Paid Advertisement
30 Articles
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...
Cost-Per-Mille (CPM): Your Go-to Guide for Smart Advertising
If you’re familiar with the online advertising scene, you’ve likely heard of cost-per-mille, or CPM. ...
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Ad Impression: All You Need to Know
Ad impressions are an essential data set, since they can help businesses understand just about ...
Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Yahoo Ads: A Guide with Proven Tactics for Success
Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...