Email Marketing: What It Is, How It Works, Challenges
Email marketing has been a mainstay of marketing programs since email itself became commonplace. It’s ...
Channels
82 Articles
Blog: Definition, Formats, Benefits for Marketers
Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...
Ad Impression: All You Need to Know
Ad impressions are an essential data set, since they can help businesses understand just about ...
Cost per click (CPC): What Marketing Need to Know
As you delve deeper into your business’ online advertising, one term that will repeatedly surface ...
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
Carousel Ads: Best Uses and Formats Explained
Rich digital media has matured and expanded fast in just the past few years. Website ...
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Yahoo Ads: A Guide with Proven Tactics for Success
Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Best Display Ads of 2024: What Worked, and Why
Since the first modem crackled and screeched its way online decades ago, the digital landscape ...
5 Best Display Ad Networks in 2025
If you’re an advertiser looking to maximize the ROI of your ad campaigns, it’s more ...