Modern performance marketers tend to be creative and resourceful, always looking for new ways to engage prospects and stand out from the crowd. Taboola’s referral program helps tap into that spirit, rewarding referrers even if they aren’t themselves Taboola customers, and connecting new users to all the benefits Taboola’s platform provides.
A great Taboola advertiser is data-driven, willing to try new things, and shift direction as needed in real time. Typical Taboola users are marketers managing ad campaigns, whether individuals or agencies; publishers, such as websites and platforms that host content; content creators; and marketing and advertising strategy consultants, among others. They’re all seeking to grow their business, attracting new audiences with compelling ads.
3 Qualities to Look for in Your Taboola Referee
Here’s what to keep in mind when you’re considering colleagues and other connections to refer to Taboola.
1. An Understanding of Modern Marketing
Performance marketing, unlike full-funnel marketing or high-level brand awareness, aims to target users with laser precision for better conversion rates, lower customer acquisition costs, and improved return on investment (ROI). Performance marketers track data points carefully and optimize campaigns continually as they learn more about their audiences. Beyond identity data, modern marketing requires careful attention to user intent to pinpoint the right users, who can then benefit from what a brand is offering. And, while search and social channels have been mainstays of advertising for many years, modern performance marketers know they have to move beyond that to get more for their money and engage their target prospects.
2. A Need for Speed
With oversaturated digital marketing channels, higher ad costs, and pressure for advertisers to do more with less, performance marketers can’t afford to test programs over a quarter or longer. Smaller businesses in particular have a fixed budget, so it’s essential to change course as quickly as possible when a strategy or tactic isn’t working. Artificial intelligence (AI) and machine learning (ML) capabilities have improved targeting abilities, as they learn from how campaigns are performing, allowing marketers to revise their plan or optimize in close to real time.
Many of Taboola’s successful referrals are already using platforms like Meta or Google and are looking to diversify and scale with performance advertising. Companies working to scale their business significantly, or reach new, high-quality audiences, are a good fit for the Taboola referral program.
Refer and earn $1,000 with Taboola's advertisers referral program
3. A Clear Set of Goals
A modern buyer’s journey is often complex and nonlinear. A prospect might see several social media posts, engage with a brand, then click on an ad weeks or months later. Another might see search ads repeatedly but never click on one. These behaviors can make digital marketing much more challenging, and marketers must look for creative ways to reach users and meet their goals.
While marketing generally aims to find and convert new users, modern performance marketers have more specific goals. That could be to increase new users, gather more qualified leads, reduce acquisition costs, and more. The specific goals and relevant metrics might change quarter-over-quarter or month-over-month depending on company growth goals and other factors. Whatever the case, performance marketers using a platform like Taboola can articulate what they’re trying to achieve and in what timeframe. Taboola’s Realize platform is often the natural next step for marketers who are familiar with Google and Meta and looking to take their efforts further.
Key Takeaways
Taboola’s referral program is designed to be accessible to a range of advertisers and marketers in businesses of all sizes. Referrers don’t have to be Taboola customers themselves, and can refer as many relevant connections as they like. Performance marketers use Taboola to cut through user and creative fatigue and target high-intent users with fresh, continually updated data.
Frequently Asked Questions (FAQs)
Who can refer an advertiser to Taboola?
Anyone, whether a Taboola customer or not, can refer an advertiser to the Taboola referral program. Clients, partners, and any industry contacts who could benefit from Taboola are eligible. You can invite a potential customer on the Advertiser Referral Program page if they haven’t been in active discussion with Taboola in the past 180 days. If the lead is approved and signs an insertion order (IO), puts the Taboola pixel or server-to-server (S2S) tracking on its landing pages, and spends a minimum of $5,000 within the first 45 days, the referrer is eligible for the $1,000 payment.
When and how is payment received for a successful referral?
Taboola’s referral program offers $1,000 to qualified referrals, which means that the advertiser referred was first qualified as a lead, then spent $5,000 within 45 days. The person referring the new advertiser can then invoice Taboola, and expect to get payment by bank transfer within 30 days.
What are the goals of performance marketing?
Performance marketing captures the nuances of modern advertising and marketing practices more than traditional full-funnel marketing can do in a digital environment. Performance marketing aims to target the right audiences at various points in their buying journey, rather than casting too wide a net and wasting money. Performance marketing platforms carefully track campaign performance and optimize ad spend, and are designed to deliver measurable results and show ROI.
What metrics should I track for performance advertising?
It’s all about the metrics for performance marketing. Common metrics include cost-effectiveness to ensure there isn’t wasted ad spend; ROI calculations; more and higher-quality leads captured; and metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA). These data points will be key for optimizing campaigns, and making data-driven decisions in the moment.
