Advertisers today are under more pressure than ever to deliver returns while navigating tighter budgets and increased competition. Taboola’s suite of optimization tools is designed to eliminate wasted spend and make every ad dollar count. Here’s how you can unlock better performance using Taboola’s platform.
Why Reducing Ad Waste Matters
Every marketer knows that a large portion of digital ad spend often goes to waste. Whether it’s showing ads to the wrong audience, paying too much per click, or simply failing to convert, inefficient spending drains budgets fast. The key to success isn’t always spending more—it’s spending smarter. Reducing ad waste means:
- Better return on ad spend (ROAS)
- Increased conversions
- Stronger campaign performance
- More efficient use of marketing budgets
With tools specifically built to tackle this challenge, Taboola helps you optimize for performance and minimize wasted impressions.
Learn More About Reducing Ad Waste
How Taboola Will Optimize Your ROAS: 4 Tools to Know
Taboola gives advertisers the insights and control they need to reduce ad waste and drive meaningful results. Here are four tools designed to help you get the most out of your budget.
1. Maximize Conversions
Taboola’s Maximize Conversions bidding strategy uses machine learning to help advertisers hit their performance goals. Instead of manually setting bids, the algorithm automatically adjusts them based on the likelihood of conversion.
- It evaluates data from your campaign and historical performance to serve ads to users most likely to convert.
- Advertisers only pay what’s necessary to reach those users—minimizing overspending and maximizing ROI.
- This automation removes guesswork and delivers more consistent results over time.
Learn more about Maximize Conversions.
2. SmartBid
SmartBid is Taboola’s algorithmic bidding tool that uses over 100 contextual signals to determine the optimal bid for each impression.
- It takes into account data like time of day, device type, location, and more to make smarter bidding decisions.
- SmartBid is continuously learning, so performance improves as more data becomes available.
- It works for advertisers of all sizes and can deliver performance improvements right out of the box.
Read more about SmartBid.
3. SpendGuard
Fraudulent traffic and unqualified impressions can quickly eat into your ad budget. Taboola’s SpendGuard tool acts as your always-on protection layer.
- It automatically detects and blocks low-quality traffic sources.
- Uses machine learning to identify unusual behavior patterns and stop spending in real time.
- Saves advertisers money by ensuring that only valuable traffic is targeted.
SpendGuard helps advertisers stay confident that their budgets are going toward audiences that matter.
More about SpendGuard.
4. Custom Rules
For advertisers looking for more control and flexibility, Taboola’s Custom Rules allow you to set specific, automated actions based on campaign performance.
Set Parameters Based on Your KPIs
Advertisers can create rules that trigger actions such as pausing campaigns, adjusting CPC bids, or reallocating budget—based entirely on custom performance indicators like CTR, CPC, CPA, and more.
Automate Bid Adjustments and Budget Shifts
Instead of manually checking in and tweaking campaigns, Custom Rules lets you automate changes. For example, if a certain ad drops below a predefined CTR, the system can pause it immediately or reduce its bid.
Apply at Scale Across Campaigns
Whether managing dozens or hundreds of campaigns, Custom Rules can be applied across the board—saving hours of manual labor and ensuring consistent performance guardrails.
Dive deeper into Custom Rules.
Conclusion
Taboola’s platform goes beyond just delivering native ad placements—it’s built to help advertisers
spend smarter. With tools like Maximize Conversions, SmartBid, SpendGuard, and Custom Rules, advertisers can actively reduce ad waste, improve efficiency, and boost ROAS. Whether you’re a performance marketer or managing brand campaigns, Taboola gives you the levers to make every impression count.
