No matter what type of business you operate, having a well-organized website with clear, intuitive navigation is a must-have today. Behind most successful websites is a powerful content management system (CMS) that helps businesses and people create, manage, and modify content for the web with relative ease.
What Is a Content Management System (CMS)?
A content management system is a software that allows users to create, edit, organize, and publish digital content through a user-friendly platform without needing extensive coding knowledge. CMS platforms power a majority (68.7%) of all websites, with the CMS market expected to reach $28.09 billion by 2029, according to DiviFlash.
Many CMS platforms have extensive libraries of pre-designed templates, plug-ins, add-ons, and external tools to help users manage content without the help of a web developer. A CMS separates content creation from the technical aspects of building a website: This empowers non-technical users to focus on creating valuable content while the system handles the behind-the-scenes functionality. Some examples of popular CMS platforms are WordPress, Shopify, Wix, and Squarespace, but there are hundreds of other options out there, depending on users’ needs.
How Does a CMS Work?
A CMS operates on a two-part system that makes website management accessible if you don’t have coding training. This includes:
1. Content Management Application (CMA)
This is the user-facing portion of a CMS that allows content creators to add, edit, and delete content through an intuitive dashboard. It’s your site’s control panel where you write posts, upload images, and arrange your site’s content.
2. Content Delivery Application (CDA)
This back-end component takes the content you’ve created, stores it in a database, and displays it according to your site’s templates when a visitor browses your site.
When someone visits your site, the CMS retrieves the requested content from the database, merges it with the corresponding template, and displays the complete page to the visitor — all in real time. The separation between content and presentation ensures consistent styling while making content updates simple and efficient, without heavy lifting on the publisher’s part.
Why Is a CMS Important?
A content management system offers numerous competitive advantages for businesses, organizations, and individuals with a dedicated following.
CMS platforms make web publishing accessible to the masses by removing technical barriers. Not a wizard at HTML, CSS, or JavaScript? No problem: A CMS eliminates the need for these skills for loading and updating content. This means your organization can save serious cash on development and maintenance costs.
Additionally, most CMS platforms let you choose roles and permissions, allowing multiple team members to collaborate simultaneously with dedicated access levels. Plus, the templates and themes that come standard in most CMS platforms ensure uniform branding and design across all pages, maintaining a cohesive brand style and look no matter who’s creating the content.
Pros and Cons of a CMS
| Pros | Cons |
| User-friendly interface that requires minimal technical knowledge. | Performance lag compared to static sites, potentially reducing page load speeds. |
| Collaborative workflows allow multiple users to work simultaneously. | Security vulnerabilities if not regularly updated and properly maintained. |
| Design consistency through templates and themes, and testing for device responsiveness. | Plug-in conflicts that can cause compatibility issues or site errors. |
| Content scheduling for automated publishing at optimal times. | Customization limitations for highly specialized or unique functionality needs. |
| Built-in SEO tools to optimize content for search engines. | Vendor lock-in with some proprietary systems might make migration difficult and costly. |
| Version control to track changes and revert updates if needed. | Regular maintenance is required to keep the system secure and functional. |
| Cost efficiency through reduced development and maintenance expenses. | Learning curve for more complex CMSs like Drupal or enterprise-level systems. |
5 Types of CMSs
1. Open-Source CMS
Open-source platforms are available for anyone to use and modify. They typically have large community support and extensive plug-in options.
- Examples: WordPress, Joomla, Drupal.
- Advantages: No licensing fees, ability to tailor to your needs, community support.
- Best for: Organizations with some technical resources or smaller budgets.
2. Proprietary CMS
These CMSs are commercially developed systems that require licensing fees but often bake in ongoing professional support.
- Examples: Adobe Experience Manager, Sitecore, HubSpot.
- Advantages: Professional support, enterprise-grade security, integrated features.
- Best for: Large enterprises with specific content requirements and dedicated budgets.
3. SaaS/Cloud-Based CMS
These platforms operate completely online, with hosting and technical maintenance handled by the CMS operator.
- Examples: Squarespace, Wix, Shopify.
- Advantages: No installation required, automatic updates, managed security.
- Best for: Small businesses and users who need a simple, no-frills solution.
4. Headless CMS
A newer kind of CMS platform that separates content management from content presentation, allowing content to be used across multiple channels, delivering a high ROI on content production.
- Examples: Contentful, Strapi, Agility CMS.
- Advantages: Omnichannel content delivery, developer flexibility, and future-proofing.
- Best for: Organizations with multiple digital channels (web, mobile, IoT).
5. E-Commerce CMS
Specialized systems that cater solely to online stores with integrated payment processing and product inventory management.
- Examples: Shopify, Squarespace, WooCommerce.
- Advantages: Built-in e-commerce functionality, payment gateway integration.
- Best for: Online retailers of any size.
How to Choose the Right CMS in 8 Steps
The CMS market is massive: There are over 800 CMS platforms globally, and more than 78 million websites use a CMS, according to Meetanshi. With so many options, choosing the best CMS entails careful consideration of your company’s needs. Here are some tips for narrowing down your choices:
1. Assess Your Technical Skills
Be honest about your team’s technical knowledge and abilities. Some CMS platforms require users to be more tech-savvy than others.
2. Define Your Content Needs
Consider what types of content you’ll publish, how often, and what special features you might want or need down the road.
3. Consider Your Budget
Factor in not only the initial costs of the CMS, but also ongoing expenses for hosting, plug-ins, themes, and maintenance.
4. Explore Ease of Use
The interface should take the guesswork out of the process for your content creators, especially if they have limited tech skills. Look for demos or trial versions to take the CMS for a test run.
5. Check Customization Options
Ensure the CMS can grow with your business and audience to accommodate future needs (such as payment integration, for example).
6. Research Security Features
Security should be a top priority, especially if you’ll handle sensitive personal or financial information from customers or site visitors.
7. Assess SEO Capabilities
Built-in SEO tools don’t always help your site’s visibility in search results. Clarify what the CMS’ SEO tools can actually do, how they work, and how much technical SEO maintenance may be required.
8. Consider Integration Requirements
The CMS should play nicely in the sandbox with other tools your business uses, such as a CRM or marketing automation software.
CMS Best Practices
Content Organization
- Create a logical content hierarchy that makes content navigation simple for site visitors.
- Use consistent naming conventions for pages and assets.
- Build an easy-to-use taxonomy with relevant content categories and topic tags.
Security Measures
- Keep your CMS and all plug-ins and themes updated.
- Use strong passwords and two-factor authentication for all admins and content creators.
- Have regular content backup procedures in place.
- Consider security plug-ins or services for additional protection.
Performance Optimization
- Optimize images before uploading to avoid loading or display issues.
- Use caching plug-ins or features.
- Minimize unnecessary plug-ins, which can impact page load speeds.
- Choose quality hosting that can handle your site’s traffic.
Responsive Design
- Choose templates that work well on all device types and sizes.
- Test your site regularly on different devices.
- Consider mobile users in your content creation process.
Content Quality Control
- Create clear workflows for content creation and approval.
- Document style guidelines for consistency.
- Implement regular content audits to ensure high quality.
- Define user roles and permissions appropriately.
Key Takeaways
A CMS separates content creation from technical implementation, making website content management more accessible to non-technical users. Choosing the right CMS involves balancing tech requirements, ease of use, customization needs, and budget.
Frequently Asked Questions (FAQs)
What are the advantages of using a CMS?
The key advantages of using a CMS to power your website include ease of use, collaborative workflows, consistent design, lower web development costs, improved SEO capabilities, and scalability. Modern CMS platforms increasingly rely on AI-powered features such as generative content creation and predictive analytics to round out their offerings.
What are the disadvantages of using a CMS?
Potential drawbacks of a CMS include performance overhead compared to static sites, security vulnerabilities if not properly maintained, feature limitations on some platforms, and potential for plug-in/compatibility issues. Some organizations might also end up needing extensive customization features that go beyond a CMS’ usual capabilities.
What are the most popular CMS platforms?
WordPress remains the most popular CMS by a long shot, powering 61.3% of all CMS-based websites. Shopify ranks second at 6.7%, followed by Wix at 5.2%, according to W3Techs.
How do you choose the best CMS for your needs?
To choose the right CMS for your needs, define your requirements, including content types, tech capabilities, budget, and future growth plans. Consider how easy the platform is to use and rework, security, and integration features. Always request a demo or a trial period before making a final decision.
Is a CMS necessary for all websites?
Not all websites need a CMS. Simple websites with sporadic updates might be better served by static site generators or hand-coded solutions. However, the overall trend is moving toward CMS adoption: The percentage of hand-coded websites fell from 76% in 2011 to just 33% in 2022, according to WP Beginner.
