5 Leading Performance Marketing Platforms for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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3 Key Elements to A/B Test for Maximum Conversion Uplift
When you’re running a digital advertising campaign, there’s a ton of choices to make ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Scaling Your Media Budget: The $300/Day Minimum and Finding Your Saturation Sweet Spot
Scaling media spend is often portrayed as a simple matter of increasing budgets once a ...
One Through 10: What Your Google Quality Score Says About Your Advertising
So your ads are hitting a Quality Score of 10? Great! That means better placement ...
What Is a Session in Digital Marketing?
You might not think of your time browsing a website or scrolling a social media ...
Holiday Shopping
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Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Top Products for Q5 Advertising: What’s Connecting With Consumers
You may be thinking that the end of the year means time to slow down ...
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Insights
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Uncovering Seasonal Ad Engagement by Vertical: A Deep Dive Into Our Platform’s Data
Understanding when consumers are most engaged is a vital piece of knowledge for advertisers. It ...
Discover When Your Users Are Most Likely to Engage With Holiday Ads from Realize Data
When it comes to holiday advertising, timing is everything, especially when you’re planning your campaigns ...
Insights Backed by Realize Proprietary Data for Your 2025 Cyber 5 Ad Copy
For years, Black Friday and Cyber Monday have dominated the holiday shopping season. It’s critical ...
Optimization
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Unlocking Sustainable Performance ROI by Maximizing Conversion Value
It’s a tale as old as time: Your cost-per-acquisition (CPA) is fantastic, and maybe even ...
How to Optimize Campaigns Across Different Funnels
Still chasing vanity metrics, tracking click-through rates (CTR) and basic conversion numbers? That may have ...
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Solutions
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Static Images vs. Motion Ads: Strengths, Weaknesses, and How To Know What to Go With
It’s a performance-driven ad landscape out there, and creative formats have become just as critical ...
Three Ways Motion Ads Drive Higher ROAS
Today’s performance marketers face a familiar but growing series of frustrations: The creative well is ...
The Human Edge: Why Expertise Trumps Self-Service in Complex Channels
In today’s rapidly evolving performance marketing landscape, the debate between self-service execution and dedicated managed ...
Strategy
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Creating High-Performing Segments with Realize Audiences
Marketers across various industries face similar challenges in understanding and targeting their audiences. Ad fatigue ...
Lookalike Audiences: How to Expand Your Reach
Digital marketers have many ways to find their ideal customers. Cookies, for instance, can help ...
Incrementality: How Do We Measure It?
We’ve all heard of the so-called “butterfly effect,” a theoretical concept wherein a small change ...