5 Leading Performance Marketing Platforms
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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How to Optimize Sports Betting Ad Spend: Realize Expert Recommendations
The only metric that matters in the sports betting marketing world is performance. But, ...
Featured Articles
Ad Fatigue: How to Overcome It in Performance Marketing
What is Ad Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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Repurpose Facebook Ads to Scale Your Performance Without Reinventing the Wheel
Performance marketers often feel trapped in a cycle of creative exhaustion, the sense that scaling ...
Mobile Marketing Trends 2026: What’s Working, and Why
Mobile is the primary channel through which customers experience your brand, often long before they ...
7 Must-Know Mobile UX Best Practices for 2026
The mobile-first mantra has evolved. Do you still need a responsive site? Yes, of course. ...
Holiday Shopping
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Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Top Products for Q5 Advertising: What’s Connecting With Consumers
You may be thinking that the end of the year means time to slow down ...
Why Q5 Is a Golden Opportunity for Advertisers on the Open Web
After the rush of the Thanksgiving to Christmas period, it’s easy for advertisers to pause ...
Insights
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8 SaaS Marketing Trends for 2026: The Latest Tools to Spur Growth
The average business uses 305+ SaaS applications (software as a service, or subscription-based software). Small ...
2026 Content Marketing Statistics: Key Data to Shape Your Strategy
Content marketing forms the cornerstone of modern brand-building. As a B2B marketer, you create high-value, ...
Can AI Predict Ad Creative Performance?
Every performance marketer has felt the sting of the budget burn — when you spend ...
Optimization
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A Modern Advertiser’s Guide to Open Web Attribution
Today’s consumers take complex journeys across multiple channels, with limited exposure to any one particular ...
Audience Targeting in CTV: Solving Fragmentation Challenges for Performance Marketers
Connected TV, or CTV, is a big opportunity for performance marketers to find and engage ...
9 Best Performance Platforms for Ad Spend Optimization in 2026
Performance advertisers don’t lose money because they “picked the wrong channel.” They lose money because ...
Solutions
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3 Strategies to Navigate Finance and Crypto Ad Policies (and Bypass CRT Rejections)
Running finance and cryptocurrency campaigns can be one of the most lucrative opportunities in performance ...
How to Choose the Right Bidding Strategy for Your Campaign Goal
In the fast-paced world of digital advertising, the difference between a campaign that merely “spends” ...
How to Measure ROI on CTV Campaigns in Performance Marketing
Performance advertisers have spent years avoiding TV for a simple reason: it didn’t close the ...
Strategy
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Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Five Optimization Levers You Should Be Pulling for Scaling on Performance
Nowadays, running performance campaigns requires more than pinpoint targeting and persuasive creative: You also need ...
Building High-Intent Ad Creatives for Home Services
The digital world we all live in is a busy one: consumers bounce quickly among ...
World Cup Ads
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2 Steps to Protect Your World Cup 2026 Margins With ROAS-Based Bidding
Every four years, the World Cup rewrites the rules of digital advertising. For betting brands, ...
The “Second Screen” Dominance: How to Capture World Cup Fans via OEM Feeds
If you’ve ever watched a World Cup match, you know the drill: the ball goes ...
How to Turn Your 2026 World Cup Clicks Into First-Time Deposits: Realize Expert Recommendations
In my experience working with sports betting advertisers, the conversation around campaign performance almost always ...