
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Strategy
75 ArticlesAs marketers embrace the age of AI, a new way to identify prospective customers has ...
Conversion rate optimization (CRO) has been around in some form or another since people first ...
One one hand, some might say you can never have enough data when it comes ...
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Running a small business means you likely oversee every aspect of the company, even with ...
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...