Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Strategy
75 Articles
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Marketing Budgets: A Guide to Spend on Advertising Efficiently in 2025
Running a small business means you likely oversee every aspect of the company, even with ...
How to Create an AI Marketing Strategy in 7 Simple Steps
If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...
First-Party vs. Third-Party Cookies: What To Know
Privacy is a top concern in 2025, as consumers become ever more aware of how ...
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
AI Audience Targeting: Everything You Need to Know
Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...