Boost Your Revenue: Key Insights from Skimlinks’ Q2 2024 Publisher Playbook
The latest figures are in: retail purchases climbed by 0.7% in March from February, with ...
Strategy
50 Articles
Facebook Retargeting: A Starter’s Guide
Marketers have long talked about the “rule of seven,” which states that it takes seven ...
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
NFL Fantasy Draft Finds Out: When Covering Football, Does Performance Matter?
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
A/B Headline Tests Boost Homepage Article CTR by 44% for German Sports Publisher
While many users discover new content through search or social, the homepage is a regular ...
Brand Suitability: Ensuring Your Ads Align with Safe and Relevant Content
The days of digital advertising being about getting your ads in front of as many ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
What Is Audience Segmentation, and How Does It Work?
The way you reach your audience can be as important as the why behind your ...
12 Effective Mortgage Lead Generation Tactics & Ideas for Brokers
Mortgage professionals or ‘loan officers’ must do mortgage lead generation, which is of course, generating ...
How to Generate Leads: 11 Essential Strategies for Every Business
Leads are oxygen to businesses. No leads, no chance for survival. But by relentlessly pursuing ...
What Is Funnel Analysis? How It Works and How To Do It
Ever wondered exactly how your customers find you and decide that your products or services ...