Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
Customer Journey
21 Articles
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Smarketing: What Is It? How Can It Help Generate Leads?
We know that sales and marketing are two different functions in a business. Whether your ...
30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy
According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...
What Is Audience Segmentation, and How Does It Work?
The way you reach your audience can be as important as the why behind your ...
12 Effective Mortgage Lead Generation Tactics & Ideas for Brokers
Mortgage professionals or ‘loan officers’ must do mortgage lead generation, which is of course, generating ...
How to Generate Leads: 11 Essential Strategies for Every Business
Leads are oxygen to businesses. No leads, no chance for survival. But by relentlessly pursuing ...
What Is Funnel Analysis? How It Works and How To Do It
Ever wondered exactly how your customers find you and decide that your products or services ...
We’re More than Doubling Lead Quality for our Real Estate Customers
When it comes to online real estate, it’s hard to generate quality leads. Not all ...