Multi-Touch Attribution: Definition, Strategies and Reporting Tools
If you really think about it, every ad campaign tells a story about your brand. ...
Performance Marketing
152 Articles
Avoiding Attribution Errors: Tips for Accurate Marketing Analysis
Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...
Mastering Mobile Attribution: Strategies for Tracking and Optimization
In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...
Native Advertising: How It Works, Types, Benefits
Marketers need ads to expand awareness and grow revenue. And yet, consumers — myself included ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...
Maximizing Holiday Sales: Consumer Insights from Cyber Week and Black Friday
Ah, the holidays – a time for frosty cheer, twinkling lights, and the annual shopping ...
Holiday Marketing Success: 3 Brands Share Tips to Boost Advertising ROI
The fourth quarter of the year isn’t just a season of festivities. It’s a season ...
eCommerce Marketing: Benefits, Strategies and Examples
Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...
Holiday Advertising Best Practices: Essential Tips for Effective Ecommerce Campaigns
Advertisers, it’s time to gear up and get ready for the winter holidays – your ...
Travel Advertising Playbook: Taboola’s Data-Driven Creative Strategies & Tips
The global tourism industry grew by over 40% in 2022 after steep drops in 2020 and 2021. ...
March Madness Breakdown: Using Fan Interest to Determine the March Madness Champion
Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...
Ad Tracking: What It Is, How It Works, Challenges and Solutions
Our partners at Voluum are on the forefront of the changes to the ad tracking ...