Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Performance Marketing
185 Articles
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
General Data Protection Regulation (GDPR): The Advertiser’s Guide
You’ve likely heard the term GDPR, or General Data Protection Regulation, discussed for several years ...
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
Your Ultimate Guide to Content Marketing Metrics
Content marketing metrics are designed to help you determine whether your strategy has the intended ...
Marketing ROI: Importance, Formula, Challenges
“You’ve got to spend money to make money” is an adage so old and ubiquitous ...
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
5 Best Alternatives to Google Ads in 2025
Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Financial Services Marketing: Characteristics, Challenges, Strategies
In the dynamic and often complex world of financial services, the strategic use of data ...
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
How to Run a Successful Lead Generation Campaigns
Getting personal information is an important part of generating leads. The goal is to create ...